Amidst the overall economic landscape and real estate market facing challenges from purchasing power and strict lending conditions, the housing market in Rayong province continues to show positive signs, particularly in the mid-to-upper range of single-family homes that cater to executives and workers in the EEC area. Recently, Eastern Star Real Estate Public Company Limited (ESTAR) has moved forward with the launch of a new project, “Velana Maison Burapha Phat – Sukhumvit”, reaffirming confidence in the potential of the Rayong location.

The project is set to hold an official Grand Opening event on February 21, under the concept of Modern French Residence, elevating the notion of “home” to an art of living in French style. This marks the first time that ESTAR presents a design that distinctly differs from its previous portfolio.

Mr. Pairoj Wattanaworodom, Managing Director of Eastern Star Real Estate Public Company Limited, stated that the overall real estate market in Rayong at the beginning of this year, despite facing various challenges, still has purchasing power from executives, engineers, and business owners in the industrial estate area.

“Although the overall economy appears cautious, Rayong is an economic city with a real income base from the industrial sector, which keeps the demand for single-family homes priced between 6-10 million baht ongoing, especially for quality homes that meet functional needs and are conveniently located,” Mr. Pairoj said.

Over the past three years, ESTAR has focused on establishing a solid organizational foundation and enhancing brand image rather than hastily launching new projects, emphasizing the development of quality, premium products that can compete in the long term.

“We choose to focus on quality and sustainability, building strength from within the organization to prepare for market fluctuations rather than pursuing rapid expansion,” Mr. Pairoj stated.

The “Velana Maison Burapha Phat – Sukhumvit” project represents an extension of the Velana brand from Main Class single-family homes to Upper Class, targeting potential customers in Rayong city and the EEC zone.

The development consists of new two-story single-family homes, featuring 3-4 bedrooms and 3 parking spaces, limited to just 95 families, surrounded by nature and mountain views, emphasizing privacy, with prices starting from 6-9 million baht.

The concept of Modern French Residence is applied in architecture, internal functions, and material selection to create differentiation in the increasingly competitive Rayong single-family home market.

“We view homes not just as residences but as spaces that reflect identity and lifestyle. Velana Maison is designed to embody French elegance while still addressing the practical needs of modern families,” Mr. Pairoj said.

With over 35 years of experience in project development in Rayong province, ESTAR has a portfolio of single-family home projects covering various segments, such as Grand Velana, Breeze, and Grand Terra, with Velana being one of the main brands that has received continuous positive feedback. At the same time, the company has adjusted its organizational strategy to create diverse revenue sources, not limited to real estate sales alone, to strengthen its financial position in the long term.

“Today’s growth is not just about launching new projects but about creating stability for the business in every dimension. We are confident that the Rayong location still has potential for further growth, and ESTAR is ready to grow alongside the city,” Mr. Pairoj concluded.

The Velana Maison Burapha Phat – Sukhumvit project is now open for registration to receive a discount of 100,000 baht and to schedule a visit to the project by calling 091-949-0000. The official Grand Opening event will take place on February 21 and onwards. Interested customers can find more details on the website www.estarpcl.com or inquire via LINE Official: @estarpcl.

*Conditions are subject to the company and bank regulations.